Project Hunt
PROJECT CONTEXT:
This was a one-day project for ProtoHack (Hackathon for non-coders).
ROLE & CONTRIBUTION:
Product Management + Project Management + User Experience Research
Research into Problem Statement, Problem/Solution fit, User Interview, Use Case Competitive Analysis Primary research
TEAM:
PROCESS:
Based on our observation of changing attitudes towards car ownership, especially in urban areas such as Seattle, our team focused on designing a system that would address the various personal of needs of an urban family.
We began with researching existing and new technologies in the automotive space, and visited numerous car dealerships to interact with existing systems first hand.
Since, we were each responsible for specific parts of the overall system, it was extremely important for us to develop a tight overarching user story and clear scenarios, before we outlined our key experience goals.
OUTCOME:
I was particularly interested in the potential interaction that could take place between cars that would lift the burden of accident reporting from drivers to the technology – to the car itself and the mobile devices we carry with us everyday. A key assumption of our design is that car to car communication would be standard.
Currently, the burden of accident reporting lies solely on drivers, who are suddenly faced with information overload. Following the emotionally charged context of an accident, drivers are forced to process not only what has occurred, but also expected to document and share critical information with other drivers involved in the accident, law enforcement, insurance companies, and even loved ones.
This insight became the cornerstone for the interactions and interfaces I designed for an accident reporting system that automatically captures, communicates, and shares the information required following an accident.